• Experiences
• 1️⃣ DS Luxury - Business Development
• What
• Evolution
• Systems
• Team
• Growth
• Project Management
• 2️⃣ Michigan Small Business Development Center - Small Business Advisor
• What
• Coaching
• Strategic Planning
• Pandemic Response
• Navigated Dual
• Systems Improvements
• Blatant Bragging
• 3️⃣ Michigan Urgent Care
• What
• 4️⃣ Orange Cube Group
• Overview
• Phases
• 5️⃣ Early Experiences
• Spearpoint Communications

Experiences

The most impactful people I know have vast libraries of personal experiences which inform them in conscious and subconscious ways. Much of that experience was gained outside of the workplace context, but as I've already waxed poetic to the tune of 10,000 words, I'll narrow the scope of the conversation to talk about my "professional" experience.

In addition to all of these formal roles, I have held dozens of independent consulting and gig roles, of which I continue to have several now.

Dates: March 2022 - October 2023

What

Facilitating the evolution of a Fractional Ownership Luxury Car Member Club build on the Sharing Economy from a local business to an investor-funded, scalable tech startup through the development and optimization of integrated systems and processes, as well as a full staff overhaul.

Created, documented, and structured a reputable system for multi-location management by building an internal Wiki covering every area of business operations and growth, coupled with a near-total tech stack overhaul.

Arrival: Apart from a printed binder lost in a forgotten filing cabinet with five-year-old Word docs, there was no documentation in the business, which wasn't shocking, as there were also very few systems. The CRM used sticky notes to manage leads, and the fleet management team used a whiteboard to make a daily checklist.

Outcome: A main outcome of my time there was developing and learning the current way of doing things, going and talking to third-party experts, doing outside reading, and then creating our own system with the needed documentation. I also trained the team on the new way of doing things and made continuous refinements to the systems, documentation, and processes. By the time I leave, we will have built a smooth running machine which was deployed in two additional locations and survived a massive staffing overhaul.

Process: In the first 90 days, we made a sharp turn into acting like adults. I closed loopholes and set up daily 1-1 stand-up meetings with each staff member, where I joined them in their role to understand what worked. We created job descriptions, rebalanced responsibilities, and addressed the root causes of why the staff was trying to dodge the system.

I spent many 16-hour days teaching the porters how to use a pressure washer and what chemicals to use on the wheels to remove tar, training the sales team on the subtle benefits of our $250K membership packages in the minds of luxury clients, and working with the new director of operations to write the manual on financial management and daily, weekly, and monthly reporting. I also worked with our fleet/asset management team to identify growing market demands and shift fleet assets while maintaining the newly built vehicle management system. I've scrubbed so much bird poo off Bentleys and Rolls Royces while wearing a suit during my time working with our porters.

Growth

By structuring, launching, training, and coaching CRM, and writing the sales training guide, I helped increase tracked leads from five sticky notes to 7000 active leads, holding daily 1-1 standups with sales teams in both B2B and B2C sales. Through a full stack digital marketing overhaul, client retention programs, and third-party partnerships, ongoing qualified leads jumped by over 400% year over year, which I both planned and implemented.

Project Management

With a classic founder who has 1000 ideas every week, I was responsible for receiving, documenting, and outlining the time and resources needed to hit outlined milestones, as well as prioritizing the goals we had outlined. When a project was active, it was my responsibility to oversee every initiative in the business with the assistance of internal teams and an army of third-party gig workers, including contract negotiation, scope of work definition, and ongoing resources communication.

Strategic Planning

Noteworthy work in business strategy development, including Competitive Analysis, Marketing Strategy, and Business Process Improvement, while also delivering multi-year financial models for lenders and investors.

Pandemic Response

Expanded operational capacity by 300% to serve 600 new businesses, delivering customized solutions in critical areas during economic crises such as business pivots, diversifications, cash flow analyses, and financing amidst highly emotional moments, while also co-developing an open-source wiki of grants and resources for Michigan Small Business reaching over 10,000 users and hosting numerous workshops and training seminars.

Navigated Dual

Originally, I was hired onto the general consulting team, working with average clients. After the first 6 months I became a top-performing consultant on the generalist team and demonstrated my value in the startup and digital marketing space, I was invited to be a topic expert on the top two teams. This enabled me to start serving the top 5% of the book of business, which was mostly focused on technology commercialization.

Systems Improvements

Drove ongoing internal systems improvements, delivering results through initiatives such as Salesforce CRM adoption, cross topic project management for regional reporting, implementing a workshop follow-up process to collect stakeholder impact, and managing partnerships with community stakeholders, among other key efforts.