• JPEG as default option
• PNG if you have a transparent background
• SVG for logos and icons.
• Have a descriptive file name.
• Most of the time I copy and paste the file name as the Alt Tag as well unless I’m trying to go for every SEO point I can get. Normally it’s not worth the effort.
• For SEO Resources each file should have a unique and relevant descriptive text as the file name. IE: While_Rolls_Royce_Dawn_2021_in_Downtown_Chicago_Front_Shot _DSLuxury_Rental
• Use underscores “_” to separate words. Not spaces.
• Alt Tag
• Title Tag

Squarespace SEO

Whole Site

• Verify Site With Google Search Console
• Fix any outlined errors
• Verify Site With Bing Webmaster Tools
• Setup Google Analytics
• Create Arching Keyword/Keyphrase strategy
• Check that site map is logged
• Homepage Title Format
• Collection Title Format
• Item Title Format
• Add Physical Location
• Map Block
• Business Information Settings
• Text Block on Contact Page
• Text block in footer.
• Consistent MAP data
• Google My Business
• Create an internal linking structure with anchor text
• Link Social Media Account
• Change Permalinks for blogs
• Ensure site performance is high
• Ensure site is mobile responsive
• Claim and setup social media accounts on all Major social media accounts.
• Check Broken Links
• Structured Data
• SSL Certificate

• Setup Retargeting and remarketing to start tracking

Per-Page

• Page Title (Shown in Google)
• Keywords in Heading 1 and Heading 2
• Add Alt text to images
• Add Tags and Categories
• Minimum of 100 words per page
• Alt Tags and File Names
• Meta Description
• Title tags
• Keywords
• Page Descriptions
• URL Structure
• Keyworks
• All human readable
• Correct Folder construction

Backlink Building

• Review competitor backlinks and attempt to copy