- Client Meeting
- Reports (Directly exported from Google)
- Geolocation Report
- Search Term Report
- Conversion Report
- Campaign Breakdown Report
- Clicks
- Impressions
- Auctions Insight Report
- Week over week
- Month over month
- Imperson score lost to
- Quality
- Budget
- Custom Reports
- Structural Review
- Landing Pages
- Ad Copy and Design Updates
- Integration with social media ads
- Strategy Review
- Target client updates, seasonal changes, business pivots
- Competitor Review
- New campaigns, ad groups or keyword target
- On Going Updates (Conversion Focuses Perspective
- Campaign Level
- Bidding Strategy
- Extension integrations
- Location Target
- Budget
- Bid Modification
- Device
- Location
- Time
- Platform
- Ad Scheduling
- Adgroup Level
- Cost Per Conversion Tracking
- Landing Page
- A/B Monthly testing and updates
- Review Conversion Stages
- Ad Level
- Quality Score
- A/B Biweek Testing
- Ad Rotation Settings
- Keyword Level
- Quality Score
- Underperforming keywords Removed
- High Converting Keywords Upbidded and variants added.
- Negative Keyword
- Duplicate Keywords
- Phrase Match Search
- Further Keyword Research
- Start with Broad match modifier and then add negative
- Taylor Notes
- Get into a flow and check.
- Weekly review with monthly indepth review.
- Remarketing Notes
- Management
- Version Ads
- Copy
- Images
- Targeting Updates
- Versions
- Budgeting Updates
- ROI Reports
- Landing Updates
- Conversion Tracking
- Facebook pixel
- Looking Into
- Remarketing Search Listings Ads
- Remarketing lists for search ads:
- Customer list remarketing: