I was in the middle of a therapeutic psychedelic trip… That’s always a good way to start a profesional document 😆 when I “came to” and realized I was pulling at my hair while yelling at my coat rack that I “JUST NEED TO FIGURE THIS SHIT OUT!” You know that vibe in your own life? Staring blankly at a flashing cursor on a word, doc of the new business plan, going around and around in the same cycles of being stuck, looking at monthly sales and ask yourself why you're not getting any traction. It's usually an emotional cocktail of neurotic energy, low level panic, frustration at the universe, feeling stuck, and pinch of the pain of stepping on a Lego at 3 AM.

Yha that vibe. That’s what we’re talking about.

Unfortunately, the coat rack didn't have very insightful feedback, so I had to figure it out myself. And even more unfortunately I had been trying diligently and aggressively to figure it out for a long time it just wasn't happening. So I had to turn to other people around me to figure things out. I might be one of the people for you when “YOU JUST NEED TO FIGURE THIS SHIT OUT”.

It's Thursday afternoon and I'm sitting on one side of a souless Herman Miller desk across from the CEO of a company that I am trying to convince should sign my contract to overhaul their organizations website. He asked me half a dozen questions look through my portfolio and after a bit of back-and-forth on the numbers, signed the contract. As I'm leaving, he spits out “one more question Spencer why is it that your website you know the website for your company which does website development isn't as good as most of your clients.” I himmed and hawed for a moment and came up with some vapid excuse. But this guy wasn't gonna let me off that easy. He said it's funny “The cobbler's children have no shoes” and then wave me out of the office. I was entirely lost so before I drove out of there parking lot of that corporate office complex I googled it, and it turns out that phrase about the cobbler's kids is an old Spanish proverb.

The idea is that we can do great amazing things for other people, but doing it for ourselves we don't prioritize. In addition to not prioritizing it, it can be way way way harder to make shoes for ourselves than it is for other people. Prioritization and the difficulty of doing things for ourselves. That's another reason that I'm here to help.

You've heard this same process 1 million times in the business world. It's probably tattooed on Peter Drucker's ribs. Have an amazing dream, but you clarify into a vision of how you want the world to look. Take that vision and turn it into a specific mission with goals that you're trying to accomplish. Like a mission that a general would give the Navy SEALs. That mission then gets turned into Projects and those projects get turned into tasks. You then do the tasks and proof there's your dream.

Dream > Vision > Mission > Project > Task

Except it never works like that. The world changes resources come and go things get stuck in loops. You have to pivot the organization nothings ever that simple. There's as many twists and turns on the road as there is potholes on grand river Avenue in Detroit Michigan.

Business is like a corn maze. You go and thinking this will be easy and then you get lost. It's actually more like a haunted corn maze with zombies, the IRS and a crazy customer with a hatchet. It's my job to build a watch tower outside of the corn maze, and then help you navigate the entire thing so you don't lose a finger. I stay outside of the corn maze and help you figure out where to go. On occasion I'll run into the corn maze and help you lift a log off of your broken leg or figure out the specific verbage for the proposal, but most of the time I'm outside the corn maze, helping you keep things straight because I can see the entire thing.

Dream > Vision > Mission: Depending on how clear you are on these things that usually takes an hour to stechout. I will constantly be refined as you gain clarity overtime.

Milestone > Project: Business is a marathon, so we're gonna pick the next mile stone that you want to reach create a specific project to get there.

5 Tasks >

Communications: SMS texting or What’sapp - I don't do emails. I think they're bloated and a pain in the ass. If you want me text me.

Project Management: Notion.so. Everybody at work with has a Notion page. That's where we keep everything organized.

Meetings: Zoom with an AI Assistant recording and taking notes. On occasion, I meet people in the flash, but I actually think I do better work via zoom because I have multiple monitors in front of me and I could be working on a thing while you're talking, and it allows both of us to have some emotional distance.,