1️⃣ Where Am I Now
I've maxed out the growth in this current phase of my career. So, I'm going to flip on the rockets and pushing into a higher orbit of people who are vividly alive, solving problems that affect the evolution of humanity, and aren't just focused on maximizing their short-term dopamine hits.
2️⃣ Vision
Become a Business Handyman working with 8 high-impact high-woo businesses to help evolve the world.
Completed using my quick, neurodivergent brain and a small team of gig workers whom I manage.
Resulting in both freedom for me and awakening for others.
Why
My gut told me so and this feels alive and juicy.
What
Position myself as a business handyman with an army of gigi works, AI tools and systems who actually builds and doesn't just talk.
Working on projects for high-woo/high-impact businesses, either managing projects and providing deliverables or as a strategist/planner.
I’m a fractional team member with my own department of people, ai’s and tools which solve vanity of problems for clients I find interesting. That’s often in the Digital Marketing and Operations Space
Next Steps
- Close ~2 high high-woo business and get some project going that are seeing some shifts.
- Close ~1 big money non high-woo clients to fund the project. Probably with digital marketing services.
3️⃣ Services Menu:
Strategy / Positioning / Planning
⭐️ Brainstorm - I just need someone outside of the team who I can throw ideas off of. They need to think quick, get up to speed instantly, have an outside perspective and not be captured by group think. There needs to be some fresh energy and a place I can vent and not be treated like “the boss”. I want honest, aggressive and fast paced conversation with someone who get’s it where I don’t have to filter and mask. Then I want that conversation turned into some actionable items at the end of it.
What are we missing - We’re doing this thing this way but we think it could be better. Would you look at it and either make it better or give me a checklist on what needs to happen to fix it. Better yet just look at everything we’re doing in the category and give me some action feedback.
Tech Stack / Systems / Dev
Internal Wiki - Build a wiki about this topic to document and training.
Build A Process / System - Learn, optimize and document this process for us and build a tech system around it to automate it.
Integrate - Figure out to integrate these two tools in our tech stack together.
Project / Task Management System - Look at our task / project management system and tune it up to be more efficient.
Operations / Production
Project / Product Management: Define scope of work, milestone and work with the team using AIGLE project management. Often with third party vendors.
Technology Commercialization: Monetize fun unique IP projects for commercial use.
SASS
ASO - App Search Optimization in Apple and Google Play Stores
UI/UX Reviews - Provide actionable comments in Indesign files on what we could be doing better.
Knowledge Base: Building a knowledge base for both internal and external use.
User Engagement Programs: Design/Implement user retention/engagement programs.
Sales
Sales Process Management: Creating or refining the CRM process and working with sales team to ensure things don’t get stuck.
Sales Team Coaching: Training and helping with verbiage and sticky situations with the sales team.
Beach heading New Markets: Identifying, stargazing and developing plan for new markets.
Target Market Advocate: Understand and advocate for the needs of a specific target market across divisions.
Marketing
Value prop clarification: Sort out features and benefits to create guidelines and verbiage for different target markets.
Marketing Strategy > Plan > Implementation: Full stack marketing plan from concept to delivered product.
Fractional CMO: Just sort out all of the marketing for me.
Data: Data collection and analysis of marketing metrics to make date drive insights.
Digital Marketing
Website: After building 100+ website I don’t build or maintain any longer but I do oversee and manage the process with third party vendors of both maintains and growth.
Email / SMS Marketing: Build the tech stack, plan and write the content. Monitor and update for results.
PPC Marketing: Build / Optimize campaigns on nearly any platform.
Influencer Campaigns: Plan, implement, measure, and manage influencer marketing campaigns, often with micro-influencers.
Google Marketing:
⭐️ Google Ads: Strategize, Build and optimize Google ads campaigns. I’ve done $10 M in management so far.
GA4: Implement and optimize Google Analticis to align with Digital Marketing and other sales cycle.
Other Google Platforms: Webmaster/Search Console, My Business, Merchant Center ect..
Social Media And Content Marketing
Content Strategy: Dovetail Content marketing with strategic marking initiatives.
Cross Platform Optimization: How can we get the traction out of this content be reformatting it.
Content Calendar: Build out the next 30 days of content for our team.
Posting: Manual Posting of Social Media content is still better than platforms like Hootsuite and Later.com. We’ll just post that for you daily.
Team / HR
Growth: Figure out who we need to hire to hit our goals and what skills they are going to need. Recruiting / Hiring: Write the job description, get a list of candidates, try to get recommendations for the team, do an initial round of vetting and give us the top 5.
Onboarding / Off boarding: Create a template to onboard and off board staff members.
HR Documentation: Write up all of the HR documentation stuff.
Clarification Of Job Roles: Figure out who’s doing what and resort that out. Then document it and help responsibilities shift around.
1-1 Coaching: Having an outsider to work 1-1 with staff members on goals, process improvement or general checkins has been very helpful to some clients. Someone to brainstorm and vet to who knows the business but is outside of it.
Financing / Accounting
Financial Reporting: Income statements, cash flows, balance sheets and all the other flavors.
Financing Strategy: Private equity, bank loans, crowdsourced financing.
Accounting Systems: Sort out the accounting and get a system in place for ongoing management.
Limitations: I’m a systems and process guy not a fractional CFO. I can get a handle on most projects but you still want an accountant to looks this over.
Legal
Strategize and Prioritize: With a basic understanding of US employment law, IP, contracts, torts, and liabilities management, I can help build a game plan in combination with the lawyers.
General
Clean This up - I’ve got this system, process, data, team and it’s a mess. Come in and clean it up. Then build a system and train my team to maintain it. Keep your eye on it for 6 months to ensure it’s still running right.
Get This Done - We’ve got this project that needs to get done but don’t have the resources for it. I’m going to hand it to you and I want you to hand it back completed. Use whatever gig works, AI tools or dark magic to make it happen.
Misc
Public Speaking Presentations: As a former debate coach and competitive public speaker, I have a knack for coaching people to present better and overhauling a presentation when needed.
4️⃣ End Game
End Game Level 1:
End Game Level 2
Retirement and Death
Legacy
5️⃣ Ask
If you know any high-woo or big money business be a bridge builder and connect me. I’ve already got 4 in my pocket but it’s time for more.