1️⃣ Where Am I Now
I've maxed out the growth in this current phase of my career. So, I'm going to flip on the rockets and pushing into a higher orbit of people who are vividly alive, solving problems that affect the evolution of humanity, and aren't just focused on maximizing their short-term dopamine hits.
Adventure and Impact: As I exit my 20s and enter my 30s, I'm not focused on making a lot of money. Rather, I'm focused on adventure and making an impact on the process of global awakening with teams that are moving the needle. I see myself moving around the world, working with my small staff as we help 8 clients grow and change in the world while making good money.
Finances: I'm perfectly happy driving my 2013 Toyota Yaris with manual windows and a cracked windshield while wearing thrifted clothes and eating lentils and vegetables from the farmers' market, flying Spirit Airlines with a carry-on backpack. I don't need or even desire luxury goods or experiences. Netting 75K after tax is more than enough.
Meaning: I'm not perfectly happy with my life's efforts helping rich white guys get richer, emotionally manipulating people, and growing businesses that have no or possibly even negative impacts on global suffering. Nor am I happy with the quality of people I’m around, the conversations I’m having and the problems I’m working to solve.
Become a Business Handyman working with 8 high-impact high-woo businesses to help evolve the world.
Completed using my quick, neurodivergent brain and a small team of gig workers whom I manage.
Resulting in both freedom for me and awakening for others.
My gut told me so and this feels alive and juicy.
1️⃣ Spiritual Calling - I'm a spiritual being living a physical manifestation to evolve myself and others. I do this by following the one next right step as my intuition guides me. My growth is our growth. Your growth is my growth. It's all one big thing. This is my primary mission, and I expect my career, which is just one facet of my life, to be in service to this mission of the evolution of "usness.”
2️⃣ Enabler - In this incarnation, I'm here to enable people with a business muse to build the thing that's asking to be birthed through them. I enable and unlock potential, clear roadblocks, bring clarity, and act as an advocate of the Lila the creative spirit.
3️⃣ Practitioner - I enable people / teams by:
Talk: Clarify the Vision by turning it into a milestone and then building an actionable plan.
Build: Build the project alongside the team, converting words into completed action items.
Manage: Once the machine is built, keep checking on it to ensure it’s oiled and running smoothly.
Outsider: Bring in outside energy and maintain a perspective through distance to pivot the plan as needed.
Position myself as a business handyman with an army of gigi works, AI tools and systems who actually builds and doesn't just talk.
Working on projects for high-woo/high-impact businesses, either managing projects and providing deliverables or as a strategist/planner.
I’m a fractional team member with my own department of people, ai’s and tools which solve vanity of problems for clients I find interesting. That’s often in the Digital Marketing and Operations Space
Your An Employ:
- I’m less than a full time employ.
- I’m more than a 3rd party vendor.
- I’m a factional team member with my own support crew.
Your A Firm:
- I’m less than outside firm.
- I’m more than a solopener freelancer
- I’m a guy with a network of gig workers, AI tools, and systems.
Your A Strategist:
- I don’t just write strategy.
- Nor do I just write code.
- I’m the guy who ensures that written strategy becomes the written code.
Your A Coach
- Coaches sits in a leather armchair and talks theory.
- I talk theory then write the plan then work with you to get it done.
Your A Consultant
- Consultants buzz around and then deliver you a PDF.
- I skip the PDF go right to the project management system and then implement the plan.
Your A Topic Expert
- Topic experts focus solely on one topic and are blind to nearly any other area of business.
- I’m an intentional generalist markets who fits all of the pieces together because that what I find interesting
Your A Fractional CMO
- Fractional CMO strategizes and manages the marketing.
- I’m no longer interested in just doing marketing so I play CMO, CEO, CFO, CIO, CSO and the other “O’s”
Your A Founder
- Founders have a muse which the are birthing into the world and vision which drive them.
- I’m an enabler who helps these people. There isn’t a business muse knocking on my door.
You Work For Me:
- I don’t just work for you.
- Nor do I work for everybody.
- I work for 8ish clients a time.
You Do What I Say:
- I don’t just do what you say because you sign the check.
- Nor do I go rogue.
- I’m the guy who get’s us from A to B and sometimes that means you do what I say.
You build my business for me:
- I’m less than your CEO who carries the energetic weight of the organization.
- I’m more than your receptionist who see’s this as “just a job”
- I’m a guy who really cares about me narrow slices of the pie.
- Close ~2 high high-woo business and get some project going that are seeing some shifts.
- Close ~1 big money non high-woo clients to fund the project. Probably with digital marketing services.
- Build, Ran and sold my own businesses.
- Logged 5000+ billable hours worked with 2100 businesses 1-on-1 over the last decade, valued from $0 to $50M, in every industry and all functional areas of business.
- Completed academic training in Business School, Certification Programs, and Continuing Education courses ect..
- Collaborated with consultants from Deloitte and other large consulting firms.
- Currently holding salaried day job at DSluxury while also working with a dozen solopreneurs 1-on-1 on this process.
- Built a small team of gig workers and a solid toolbox of software.
3️⃣ Services Menu:
Strategy / Positioning / Planning
⭐️ Brainstorm - I just need someone outside of the team who I can throw ideas off of. They need to think quick, get up to speed instantly, have an outside perspective and not be captured by group think. There needs to be some fresh energy and a place I can vent and not be treated like “the boss”. I want honest, aggressive and fast paced conversation with someone who get’s it where I don’t have to filter and mask. Then I want that conversation turned into some actionable items at the end of it.
What are we missing - We’re doing this thing this way but we think it could be better. Would you look at it and either make it better or give me a checklist on what needs to happen to fix it. Better yet just look at everything we’re doing in the category and give me some action feedback.
Tech Stack / Systems / Dev
Internal Wiki - Build a wiki about this topic to document and training.
Build A Process / System - Learn, optimize and document this process for us and build a tech system around it to automate it.
Integrate - Figure out to integrate these two tools in our tech stack together.
Project / Task Management System - Look at our task / project management system and tune it up to be more efficient.
Operations / Production
Project / Product Management: Define scope of work, milestone and work with the team using AIGLE project management. Often with third party vendors.
Technology Commercialization: Monetize fun unique IP projects for commercial use.
ASO - App Search Optimization in Apple and Google Play Stores
UI/UX Reviews - Provide actionable comments in Indesign files on what we could be doing better.
Knowledge Base: Building a knowledge base for both internal and external use.
User Engagement Programs: Design/Implement user retention/engagement programs.
Sales Process Management: Creating or refining the CRM process and working with sales team to ensure things don’t get stuck.
Sales Team Coaching: Training and helping with verbiage and sticky situations with the sales team.
Beach heading New Markets: Identifying, stargazing and developing plan for new markets.
Target Market Advocate: Understand and advocate for the needs of a specific target market across divisions.
Value prop clarification: Sort out features and benefits to create guidelines and verbiage for different target markets.
Marketing Strategy > Plan > Implementation: Full stack marketing plan from concept to delivered product.
Fractional CMO: Just sort out all of the marketing for me.
Data: Data collection and analysis of marketing metrics to make date drive insights.
Website: After building 100+ website I don’t build or maintain any longer but I do oversee and manage the process with third party vendors of both maintains and growth.
Email / SMS Marketing: Build the tech stack, plan and write the content. Monitor and update for results.
PPC Marketing: Build / Optimize campaigns on nearly any platform.
Influencer Campaigns: Plan, implement, measure, and manage influencer marketing campaigns, often with micro-influencers.
⭐️ Google Ads: Strategize, Build and optimize Google ads campaigns. I’ve done $10 M in management so far.
GA4: Implement and optimize Google Analticis to align with Digital Marketing and other sales cycle.
Other Google Platforms: Webmaster/Search Console, My Business, Merchant Center ect..
Social Media And Content Marketing
Content Strategy: Dovetail Content marketing with strategic marking initiatives.
Cross Platform Optimization: How can we get the traction out of this content be reformatting it.
Content Calendar: Build out the next 30 days of content for our team.
Posting: Manual Posting of Social Media content is still better than platforms like Hootsuite and Later.com. We’ll just post that for you daily.
Team / HR
Growth: Figure out who we need to hire to hit our goals and what skills they are going to need. Recruiting / Hiring: Write the job description, get a list of candidates, try to get recommendations for the team, do an initial round of vetting and give us the top 5.
Onboarding / Off boarding: Create a template to onboard and off board staff members.
HR Documentation: Write up all of the HR documentation stuff.
Clarification Of Job Roles: Figure out who’s doing what and resort that out. Then document it and help responsibilities shift around.
1-1 Coaching: Having an outsider to work 1-1 with staff members on goals, process improvement or general checkins has been very helpful to some clients. Someone to brainstorm and vet to who knows the business but is outside of it.
Financing / Accounting
Financial Reporting: Income statements, cash flows, balance sheets and all the other flavors.
Financing Strategy: Private equity, bank loans, crowdsourced financing.
Accounting Systems: Sort out the accounting and get a system in place for ongoing management.
Limitations: I’m a systems and process guy not a fractional CFO. I can get a handle on most projects but you still want an accountant to looks this over.
Strategize and Prioritize: With a basic understanding of US employment law, IP, contracts, torts, and liabilities management, I can help build a game plan in combination with the lawyers.
Clean This up - I’ve got this system, process, data, team and it’s a mess. Come in and clean it up. Then build a system and train my team to maintain it. Keep your eye on it for 6 months to ensure it’s still running right.
Get This Done - We’ve got this project that needs to get done but don’t have the resources for it. I’m going to hand it to you and I want you to hand it back completed. Use whatever gig works, AI tools or dark magic to make it happen.
Public Speaking Presentations: As a former debate coach and competitive public speaker, I have a knack for coaching people to present better and overhauling a presentation when needed.
4️⃣ End Game
End Game Level 1:
End Game Level 1:
By the time I'm 50, maybe sooner, I will be part of a heavy-hitting consulting firm that is focused on high-impact business, solving real problems for real humans, and politely declining inquiries from high-paying yet low-impact clients. We're a mix of turnaround teams buying out struggling ventures, adding them to our portfolio, and relaunching them. We add jet fuel to ventures that are already thriving but could use some fine-tuning and an internal accelerator to launch ideas internally.
Because we're doing this at scale, our in-house/contracted/optimized tech stack/remote teams can handle the business activities of several assets at the same time. Financial management has some level of centralization, as does legal, marketing, and parts of operations.
End Game Level 2
End Game Level 2:
I keep a spreadsheet of business ideas/models I like to see built when I have the capital and a team to build them. The astute ask why I’m not building them now? As a founder I know how hard it is to launch a business and make it profitable. As a leader I know the vision must compel you at the soul level to power you through the launch and all of the pitfalls. When I run my finger down the list, none of them zap me with enough energetic voltage, and I know this isn’t the time.
When I’ve got the capital to self-fund and not report to short term profit lenders/investors and a team to help me hold space and spin the plates, I’d like to build a private accelerator. As 80% of these business aren’t paradigm shifting startups to disrupt global markets but rather local business built around a community, they are also best served when I’ve found a geographical area I can to call home for a decade.
Retirement and Death
Retirement and Death
I never plan to retire to a villa on the Mediterranean coast to focus on my fictional passion of collecting exotic shellfish and drooling at the pool boys. Rather, I expect I'll move into Level 1 in my 50s, hit Level 2 in my 60s, spend my 70s mentoring, and die with my faculties and dignity fully intact in a ceremony with the people I love near me. After wrapping up my knowledge into some sort of documentation, I'll hand it off to the public domain for whoever is interested.
No buildings will have my name on them. There are no scholarships, endowments, or trusts with my name baked into the branding. My name won't make it into any history books or business seminars, and nothing I write will be a New York Times best seller. There's a standard Wikipedia page that won't get updates after I die. But 10 million people have a life that is just a little bit better because I was around. I followed my personal calling and helped all of the people who were in my path. The world is left just a little bit better than when I got here, and no one knows that it's me.
If you know any high-woo or big money business be a bridge builder and connect me. I’ve already got 4 in my pocket but it’s time for more.