Google is a crazy powerful marketing tool.

Google is also crazy complicated and time consuming!

It’s a full time job to Manage Google well but you already have one…

That’s where I come in... I’ll be your Google Guy.

I’ll manage the chaos and grow your sales with Google.

I’ve worked with 2100+ business over the past 10+ years running $10M+ in Google Marketing.

It’s my full time job to stay updates, learn all of the tips tricks and hacks.

There are 15+ different Google Marketing tools we can use.

We’re going to start with the basics of Google My Business.

After this is bring in the sales then we can move onto the other 14 tools…

Ready to start taking next steps with your Google Marketing?

Go through all 12 pages of content and ensure very details is updated and all the graphics are perfect.

Read this checklist and check off each item yourself.

Overhauling everything at once can be overwhelming, and maintaining consistency can be challenging.

Over the first 30 days well update your profile chunk by chunk asking you a few questions each week.

AI: I use AI to write content and design graphics for your profile overhaul.

Google is a data machine and review are big datapoints for Google. So Google wants to see you responding with an in-depth and personalized response for each review quickly.

AI - We’ve train an AI model to write responses which sound like a real human

Google prefers to see a consistent flow of new reviews, ideally accompanied by pictures and a detailed description, as well as a 5-star rating.

There are lots of strategies for getting more reviews for your business. Checkout these three blogs.

Each month I’ll get you a new tool to collect reviews. Some of these might come directly from Google and some of them I make in house for you.

AI - Using visual AI we’re able to generate a wide away of graphics to support the strategies we’ll be working with you on.

At least 3 active posts at any given time which normally means 3 new posts per week. Preferably with media and linked to your website. Even better if there is some user engagement.

Write up 3 unique Post and add them through your Google My Business App:

Write a new post each week ensuring you have at least 3 active posts each week.

AI - We’ll use AI to rewrite content from your website or social media channels to create powerful Google My Business posts. If there isn’t any content for us to rewrite will give AI and outline and let it work for you.

Answer all of the questions. Fill in all of the blanks on all of the pages and update your answers regularly.

Google will automatically add / remove or change you setting based on “publicly available data”. This is often wrong… I’ll review your profile each week and fix anything that broke.

Go through your Google My Business profile each week and ensure everything is still correct.

Weekly we’ll go through your profile with a fine tooth comb and fix anything that Google broke.

Implement any new features as soon as they role out.

The trick is that Google doesn’t always tell you when there is a new feature. Nor do they train you on how to use it. Did we mentioned that they are often buggy even when they are rolled out fully?

Follow all of the industry publicans like Search Engine Journal and Google For Small Business reading there content each week. Then make any of the updates needed on your Google My Business Profile.

Stay updated on the newest trends and features applying them to your account weekly. I’ll do all of the reading, tinkering and bug fixing.

Lots of customers sending you messages that you reply to instantly going back and forth until the deal closes. Lots of engagement from both you and the users.

Keep the Google My Business app on your phone and respond to all of the messages as they come in.

Ensure that all of the messages are getting you such as setting up automatic SMS text you or the sales team when there is a new message. I’ll also ensure all of the messages have been answered at least once a week.

Google would like you to add several (lets say 5) pictures and videos to your profile each week. This demonstrates engagement, give them additional information and users love it.

Upload pictures and video yourself through the Google My Business app throughout the week and tag them as appropriate

Have your team text us new media as you get it with a messy description of what’s happening. We’ll then clean it up and possibly make a few edits before adding it to your profile.

If you don’t send any media we’ll look for some stock images that are relevant and hopefully on brand and after adding your logo to them we’ll add them do your account.

AI: I’ll use our AI tools to edit your written content to be keyword optimized.

I can also use AI to generate media for you and or edit the content you already have to make it better.

Google give you a live Dashboard with lots of data and even more export features. They expect you to analise this data at least monthly and then updated your strategy based on the data. They seem to forget Data analtiics isn’t that easy for most people

View the GMB dashboards and export the data from GMB in Bulk which you can analyze in tools like Google Looker.

Monthly will pull all of the data from your account and analyze it to find 3-5 actionable insights to upgrade your account.

I’ll then apply the updates and text you a copy of the data for your records.

AI: I use some AI analytics tools to find trends in the data.

Google want’s to know all products and services you offer so they can show them to relevant users. They expect you to upload each and every offering with pictures and pricing and keep that data updated any time you shift.

Setup and integrate Google Merchant Center with your Google Business account possibly using and API integration to your Point Of Sale or E-commerce Platform.

I’ll take the updates you provided us in our dashboard and get them updated 1 by 1 on Google. Any time you make a change let us know and will get that updated pushed for you.

Google trusts users data more than they trust you because users don’t have an incentive to manipulate Google. So google want’s us to ask questions about your business and then they want you to respond to them quickly.

Get your customers to ask questions on your Google Profile and then respond to them quickly using the Google My Business app.

Respond to all of the questions which come in if we have the answer or notify you via text to get a response.

I’ll also work with you on ways to get more questions asked on your profile.

AI: I’ll use large large models to write responses and content for you.